Frankenmuth CVB – Case Study

Project Dates:

2024-2025

Project Components:

  • Conducted accessibility assessments for 55 facilities across hotels, attractions, and restaurants in Frankenmuth.
  • Performed digital accessibility reviews for destination and partner websites to improve online visitor experience.
  • Delivered five accessibility training modules for hospitality and attraction staff.
  • Hosted a Leadership Workshop to advance community understanding of accessibility best practices.

Frankenmuth, Michigan’s “Little Bavaria,” partnered with Sage Inclusion to advance accessibility across its historic and hospitality-rich community. In a 13-month initiative, Sage assessed 55 facilities, conducted digital accessibility reviews, and delivered five training modules for hospitality and attraction staff.

A Sage Accessibility Leadership Workshop provided long-term guidance for community leaders, building a foundation for ongoing improvement. By project completion, Frankenmuth achieved multiple Sage Certifications across disability types, reduced compliance risks, and enhanced its reputation as a welcoming and inclusive destination for all visitors.

Impacts:

  • Certification outcomes by disability type
  • Mobility: [7] Gold, [22] Silver
  • Vision: [12] Gold, [17] Silver
  • Hearing: [16] Gold, [13] Silver
  • Neurodivergence: [1] Gold, [28] Silver
  • Allergy: [1] Gold, [28] Silver
  • DMO badges achieved: [1 Gold/4 Silver] for Mobility, Vision, Hearing, Neurodivergence, Allergy.
  • Training impact: Strengthened staff skills and confidence in welcoming visitors with diverse accessibility needs (24 people educated).
  • Marketing impact: Elevated Frankenmuth’s position as a leading inclusive destination and enhanced appeal to travelers with disabilities and their families.