From January to May 2021

The World Travel & Tourism Council (WTTC) represents the global private sector of travel and tourism, promoting sustainable and inclusive growth across the industry.

To help businesses make travel more inclusive, WTTC partnered with John Sage to create the Inclusive & Accessible Travel Guidelines.

The guidelines consolidate industry research, expert interviews, and lived experience into a clear, actionable framework that supports travel companies in designing and delivering accessible products and services.

The project provides practical direction for improving accessibility across every stage of the traveler journey and establishes a foundation for industry-wide standardization and accountability.

Project Components:

• Project Components:
• Development of the Inclusive & Accessible Travel Guidelines for the World Travel & Tourism Council (WTTC)
• Comprehensive analysis of existing accessible travel research and global standards

Impact & Project Results:

• A globally recognized Inclusive & Accessible Travel Guidelines document adopted and promoted by WTTC in 2021
• Raised industry awareness that accessibility is both a social responsibility and a business growth opportunity
• Positioned John Sage as leading voice in inclusive travel, advancing the global movement toward accessible tourism for all