Seven Keys to Success in Accessible Travel

  1. Be Accessible – All trip components should have minimal accessibility barriers according to the seven principles of universal design.
  2. Show Accessible – Clear, detailed, comprehensive accessibility information should be publicly available so disabled travelers can decide for themselves if their accessibility needs will be met.
  3. Talk Accessible – Staff should receive role-specific training on how best to serve disabled customers.
  4. Standardize Accessible – Accessibility features should meet international standards across products, across borders, and across the industry.
  5. Lead Accessible – The leadership team should communicate an accessibility vision with near-term targets and adequate resources.
  6. Involve Accessible – People with disabilities should be involved in decisions about accessibility.
  7. Market Accessible – Marketing to disabled travelers should be active, welcoming, and targeted.