World Travel and Tourism Council – Case Study

Project Dates:

January – May 2021

(5 months)

Project Components:

Development of the Inclusive & Accessible Travel Guidelines for the World Travel & Tourism Council (WTTC)

Comprehensive analysis of existing accessible travel research and global standards

The World Travel & Tourism Council (WTTC) represents the global private sector of travel and tourism, promoting sustainable and inclusive growth across the industry.

To help businesses make travel more inclusive, WTTC partnered with John Sage to create the Inclusive & Accessible Travel Guidelines.

The guidelines consolidate industry research, expert interviews, and lived experience into a clear, actionable framework that supports travel companies in designing and delivering accessible products and services.

The project provides practical direction for improving accessibility across every stage of the traveler journey and establishes a foundation for industry-wide standardization and accountability.

Impact & Project Results:

A globally recognized Inclusive & Accessible Travel Guidelines document adopted and promoted by WTTC in 2021

Raised industry awareness that accessibility is both a social responsibility and a business growth opportunity

Positioned John Sage as leading voice in inclusive travel, advancing the global movement toward accessible tourism for all